The purpose of the Pulse Brand User Guide is to provide an introduction to the Pulse Brand and the necessary use criteria and approval processes. The Pulse Brand User Guide provides information about the history, development and vision of the Pulse Brand. It includes details of the brand imagery, use categories and example applications. It also has sections for product users including; Qualifying Ingredients, Inclusion Levels, Use Criteria Calculations, Regulatory Facts and Administration.

Pulse Brand User Guide (PDF, 1.2 MB)